Search Engine Optimization (SEO) is a must for any successful small business. It is an invaluable tool to achieve market authority and dominance. It allows even small players in any niche to compete with large companies.

There are many SEO techniques that small companies can. This article will examine the top 5 tools available.

First of all – why should you use SEO?

Building a successful business is like building a house. A lot of time and effort goes into both projects. However, what would happen if you make repairs using low-quality tools and materials? Or even worse – just ignore the need for repairs? The answer is obvious.

A house should be built using quality materials. It also needs a solid foundation. In a similar way, an online business should be built using ‘quality materials’. A good website needs a strong foundation. What is this?

Keyword analysis
Competition analysis
Quality link building
What other tools can benefit your website? Here are 5 great tools to use:

Google search results give preference to sites that have Google+ page. Businesses listed with Google+ also come up top in search results. Facebook provides the potential to reach an audience of millions.

Remember that these are free tools. The only drawback is that it is time consuming to create this new content – after all you have a business to run! For a small price, many small businesses outsource SEO services. Those with experience in SEO techniques know the best way to optimize websites for search engines.

To do any job well and to have the work last you need to have the right tools. These 5 tools – social media; promotional videos; a social profile; social bookmarking and local optimization can help your local business. However, having the right tools won’t make you a master at your trade. So look for a professional SEO consultancy firm who can do the job of building your customer base for you.

Social Media Exposure. Every small business needs a Facebook page, Twitter account, Google+ page and in an Instagram account. These services are free and easy to set up and maintain. How will they benefit your business? These services allow you to:
interact with customers
get customer feedback
increase your online presence
Promotional Videos. Promotional videos are great ways of engaging your potential customers. No one should think that they are difficult to make – they’re not. You may already have the tools installed on your computer. There are also many online resources that you can use. Use pictures of your product and services. These types of video also do much to increase online presence and draw in more customers. You can also distribute them to many sites like YouTube, Facebook, and Twitter – for free!