Search engine optimization: SEO is the process of improving the visibility of the webpage or website in a search engine like Google, Yahoo and Bing. It brings the quality traffic to a website via “natural “or “unpaid” search results.

SEO marketing: Marketing through search engine is a process of paying to be listed on certain search term. Optimizing a website or webpage may involve editing its content, HTML and associate coding. SEO marketing company performs various tactics to promote the ranking of its client on search engines.

Here are the common misconceptions and disinformation about SEO:

1) Meta tag keywords matter: Meta tags forms the text that is displayed along with the link when the cursor is pointed. Various Meta tags such as Meta descriptions, Meta authors and Meta robots, don’t bestow any real weight in the ranking algorithm. Google openly disclosed that they never supported these tag systems and such efforts won’t speed up the website rank. Although, Meta tagging can be use to increase ‘click through rates’ from the search results.

2) Paid search improves SEO ranking: This is also one of the common ambiguity surrounding the SEO marketing industry. Spending high on ‘pay per click’ advertising will not improve your organic SEO ranking, the effective quality information of competitive players will always prevent you from speeding up on search engines.

3) Google prefers keyword-rich domains or keyword stuffing: Blanketing the web with links, submitting your site to hundred of directories as well as having too many links with the exact same keywords and irrelevant links are all frowned upon by search engines-especially Google.

4) Inbound links will boost your ranking: Search engines, Google in particular, will turn down the ones who try to game the system whereas a healthy mix of relevant links and keywords may enhance your position on these search engines.

5) Page rank is the only fruit: Page rank is the link analysis algorithm used by Google with the purpose to set the ranking of websites. In today’s time Google has evolved beyond any single indicator of improved ranking. Therefore factors such as relevant and unique content and keywords while avoiding the stuffing of keywords and gaming the system matters a lot for a noticeable growth.

6) SEO is all about trickery: Attempting to trick Google or Bing or manipulating the search engine result is a very bad idea as you will risk your site to be removed from the index. Instead opt for uniqueness and originality in your content and functioning to drive organic publicity.

Due to the ever changing landscape of internet there is always a scope to better optimize a domain. No professional SEO marketing company can guarantee the results they can only pledge their efforts and the results are defined by the end users and algorithms.