This article is going to lay out, once and for all, what SEO is. This is entirely for the newcomers, the dude with a website who is wondering why he spent a good amount of coin for a quality site that doesn’t get any visitors, or the businesswoman who has seen her business’s name drop from amongst the top Google pages to the 17th page and has been informed that he/she must get going with this whole SEO business.

Exactly What ‘SEO’ Means To You

First of all, this means Search Engine Optimization. Optimizing your business’s site so that it ranks higher when someone looks for whatever it is you’re offering, or for varying ‘key’ words related to the business you run. This is generally done in two ways: organically, and by using pay-per-click marketing . This ultimate one means paying well, Google, usually to put your advertisement on all its various platforms, from the main Google site, or into GMail, or onto YouTube, embedded into videos now.

These are usually acknowledged as AdWords campaigns and do differ in price. Google also runs a great quantity of banners on other sites. All of these things ought to been seen as traditional advertising, only with the extra plus that you hit the customers who are looking for your precise product or service.

It’s like that old practice of putting big ads in the yellow pages under the relevant section, only now it’s not 1980 anymore and the yellow pages are for a different generation.

Understanding AdWords

All clear? A good Internet marketing firm will take care of your paid search, telling you how to run ad campaigns and possibly even doing your ads for you. They’ll give you in-depth statistics (when you see how incredible Google’s tracking is and what it can tell you about your visitors, your mind will be blown).

Searching Organically?

So what about organic types of searching? That’s all about getting you ranked higher in Google’s natural search engine rankings. It happens with useful information, top-quality coding, and enough people linking to you, plus a lot of other variables. Again, a good SEO company will get this done for you, and most importantly, will do it cleanly.

There are plenty of ways to ‘game’ Google, and eventually they are all picked up by Google themselves and made impossible. And the people doing them are eventually put on a blacklist. So the SEO marketing firm you choose needs to openly go out of its way not to engage in those practices.