The first thing you need to understand about Google is that, given time, if your site is on the Web and has at least one link to it, you will eventually be crawled. As an example, I have never done anything with my personal web site by way of SEO. I haven’t checked the code to ensure that it is written with search engines in mind. I haven’t used or invested in keywords, and I haven’t submitted my site to a search engine.

Yet, if you type my name into the Google search engine, my personal web site will be the first result returned. I’m ranked number one for my name, because (presumably) there is only one of me. If someone searches for my name, I am at the top of the list which is good sign.

But your site or blog is probably going to be much more diverse than mine, so how do you get Google to take notice? Again, be patient. Google will crawl your site in a short period of time sometimes it takes less than a week. And once your site or blog has been crawled, you can begin the slow climb through the search results. On my personal site, it took nearly a year to reach the top ranking slot for my site. But I never did anything to boost that page rank. It is my personal web site, so I do not put a lot of effort into it. In short, it is what it is, without any type of SEO Techniques at all. If your site is topically related to other sites, however, you probably won’t be able to throw your site on the Web and wait for it to be indexed at number one. And although you will be indexed automatically, you will have to compete for top placement. Google does not sell placement, either. There are advertising above and to the right side of the search results, but advertise are the only placement that’s available for purchase. That means that where your site places is based on your SEO and search marketing efforts.

Google PageRank:

Google proprietary ranking algorithm is what makes it different from the other search engines. An element of that algorithm is Google PageRank. Google explains PageRank like this:

“PageRank relies on the uniquely democratic nature of the Web by using it is vast link structure as an indicator of an individual pages value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives, for example, it also analyze the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.”

Of course, important pages mean nothing to you if they do not match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.

Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the pages content (and the content of the pages linking to it) to determine if it’s a good match for your query.

In other words, a PageRank is based on a ballot system that compares your site to all the other pages on the Web that are related. The comparison allows the algorithm to determine which pages are most relevant to a search query based on numerous elements of the page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively, or in comparison to the other pages that Google is also ranking, and depends on the number and PageRank metric of all pages that link to it. A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page, there is no support for that page.