First of all, what is SEO? SEO stands for Search Engine Optimization. Basically, it’s a way to use various techniques so that a website appears higher up in search results on the major search engines. For any small business, SEO is an essential part of marketing strategy. A web design and marketing company has the expertise to know what works and what doesn’t. This can help boost profits for any small business.

SEO For Small Businesses

If you own a small business, ask yourself these questions: Can my business or website be found online? Am I getting new customers? Do I want to rank higher in Google when people search for my services?

If the major search engines can’t find then you could be heading for some real problems. Why is this true? Web marketers say that businesses which don’t rank well in the search engines will have problems in the next few years. The way we search for things has changed. It will continue to change. Think about it: when was the last time you responded to an advertisement in a newspaper? When was the last time you searched for a product online? We decide how we are going to spend our money depending on the search results.

We even use Google to search for local services. Our research shows that for every 3,000 Google searches we only check newspaper adverts once. So having a high Google ranking is essential for any small business.

Important Of a High Google Ranking

If you are not on top, then you are missing out on a lot of new customers. Research shows that results in the top 3 places in Internet search engines get about 70% of the clicks. Think about it – how would your business benefit if you were there in the top 3, or even just on the first page?

If you provide a service then there are definitely people out there looking for you. If you’re not on top, who then are they finding? Your competition.

Trends In Advertising

Local advertising becoming less and less relevant every year. Radio and TV commercials are expensive and are ineffective because they don’t target a specific audience. Internet marketing is designed to target a specific audience. So the people that find you will be people that were looking for your service. Mp3s mean that everybody is listening to music with no commercials. The same is true with TV – people are watching YouTube or streaming services. Video marketing will soon overtake TV advertising. Even word of mouth is no longer as effective as it used to be with the rise of Facebook and Twitter.

Don’t Be Invisible Online

New customers are everywhere. All you have to do is be found – it is that easy to get new customers.

Think about the services you can use for free:

Free local listings.
Google maps and directions (straight to your business)
Videos of your business on YouTube. (By the way, easy to make, and what’s better – they don’t even have to be that good!)
Free listings on Facebook and Twitter.
Free blog – all these things in the process are free – but you just have to know how to show up.