It used to be that it did not matter how well written the code on your page had to be, in order for Google to have indexed. That is quickly changing. By most SEO Expert’s estimation, Google now requires the page to be properly written, and if given an option between 2 pages, they will index the page that passes W3C validation. The authority in charge of developing the rule set of how HTML pages and websites should be constructed. It is easy for any inexperienced web developer to throw in the towel early and quite validation efforts. So don’t give up, it will pay off.

Validation in our estimation is important for the following reason; think of it like building a house, you would want the contractor to abide by the building codes, right? The same goes for a web page, we think Google’s position is that a web page the follows the rules set forth by the W3C will likely be created by someone who knows HTML and therefore will not suffer the perils of poorly coded web pages.

This in turn will provide for a better visitor experience from a programming perspective. If you think about it, it only makes sense that in ranking a page, the way it was built would be part of the ranking equation. We have heard through numerous channels that this will become an increasing part of Google’s PageRank rankings. We have heard several high ranking Google Employees mention that in 2010, speed will become an intrinsic part of Google rankings, and this draws back to how a page is coded.

We have done testing on several browsers, and hands down, validated pages load faster. So there is more than 1 reason to take the time and validate your pages now and increasingly in the future and of course, the more validated pages you have, the more likely Google is to index them all.

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