SEO stands for Search Engine Optimization and it is the process through which a website is optimized for search engines such as Google. The process involves the utilization of a variety of techniques which help the website to rank higher in Google search results. People do not automatically know the URL of a website because of which any website hardly gets traffic from direct clicks or views. Most of the traffic of a website is generated through internet search. Hence, it is important that the website ranks higher in the results of these search engines.

Business organizations spend a lot of money in hiring internet marketing experts and consultants who help them in optimizing their websites. These consultants follow the progress of the website and by following various optimization techniques they try to make sure that the different web pages of the website are indexed multiple times by Google and other search giants. SEO is a very important tool of business and website promotion because of which it cannot be ignored. It is not just the small and medium scale businesses which need search engine optimization. Even large scale and multinational businesses have to take the help of SEO for business promotion.

Most Popular SEO Techniques

Internet marketing experts use a variety of techniques to improve the Google ranking of a website. The two most popular SEO techniques used by internet marketing experts are as follows:

Keywords: it is the most important technique of used in optimizing websites for internet search services such as Google. Google indexes the different pages of a website by tracking the keywords contained in the website. The percentage of keywords in each of the articles and informational pieces in the website should be around 1.5 – 2 %. If the keyword percentage is too high, the website can be blocked by Google. Hence, the percentage of keywords used in the website should neither be too high nor too low.

Backlinks – backlinks are nothing internet forums which can direct traffic to any website. They can go a long way in ensuring that the website is indexed on a regular basis by Google and other search services. The backlinks need to be from PR2 and above forums and other websites. The forums need to be do-follow forums or else the links will be of no use. The legitimate way to get backlinks to a website is to post relevant content in different do-follow forums.