In previous articles we have discussed the need for a web site. There are also things you can do on the internet even without one. The most important is being listed on Google local businesses. There are many other free listings which we discussed. If you haven’t decided on your company’s name, there is a way to make it SEO (search engine optimization) friendly. You will have to read the other articles to get all of those details. When I was discussing the free listings you can get without a site, I left out a very important one. You can put your business on Facebook. With all the craze about Facebook and its 500 million users, this is a great way to promote your business. You can also utilize Twitter, but this one I don’t understand as well.

Now let’s get to the meat of SEO and that is how to get your company’s web site ranked higher on Google. I keep referring to Google because it is still the dominant search engine by a long shot. The first thing you need to consider is the site itself. There is a right way and a wrong way to build one so that it is SEO friendly. I learned this the hard way. I had a part time employee, a bright college student, who built us a beautiful web site that I really liked. But, what we call the on page SEO was terrible. So what determines whether a web site is SEO friendly or not. Remember the discussion on keywords. These are the words that a prospective customer would type into the Google search box to find a business like yours. Say you are a plumber in Memphis. Someone looking for a plumber in Atlanta would probably type in search something like “plumber Memphis” or “best plumber Memphis”, or even “Memphis plumber.” Your web site can have these key words “built in” to your web site. Unfortunately not all web designers are familiar with SEO, as my bright college student wasn’t. A simple web site with good SEO is much more efficient than a beautiful web site with poor SEO. I have built a web site promoting a product with great on site SEO with the name of the site being the primary keyword and have it rank on page one of Google without doing anything else. The more competition for a particular keyword, like “Memphis plumber”, the more difficult it is to get ranked high on Google.

I have said this before, if you don’t enjoy working on the computer or don’t have the time, you can hire a SEO firm or individual to do the work for you. You will at least know what some of the things they can do to improve your ranking. We need to get back links for your site. There are many ways to do this. Because of space, I will just say that back links are one of the ways to improve your ranking on Google. One strategy is to use social bookmarks. These are sites where you can “bookmark” your own site. They were designed for people to bookmark their favorite sites. Some of these sites are digg, propeller, slashdot, reddit, tagza, and fark. There are many more, but you can find them on Google. There are so many things you can do for SEO, but this will give you a great start. Hope you have read all of the articles and are putting some of it into action.