SEO is a sort of calculated risk. There are certain factors you could do in the website design and content, which actually props up the page rankings, but the same could backfire if someone went overboard with it. That is, a strict balance in what all you do with the tags and keywords of a website is very crucial in its successful future in the World Wide Web.

If Google finds anything fishy, it straight away bans the website. This article focuses on few simple steps every SEO beginner must take to get a #1 ranking on Google search results. If it works with Google, it works in other search engines as well.

The foremost of all SEO tricks is to have a relevant content for your website. It must be to the point, easily readable, and keyword focused. The keyword density should fall in the region 5-7%, and nothing more than that, in which case, it will be deemed spamming by Google. Location of keywords – which ideally must be to the top of the page – and the number of keywords are also important factors that ultimately decide the page rankings.

Behind the scene SEO activities include the intelligent handling of title, and Meta tags. It is the content of the title tag that is usually taken by search engine spiders to display alongside the search results. If you have 50-80 characters of relevant text stuffed in there, it could do a world of good as far SEO is concerned. Highlighting the headings in bold using ”h” tags – not ”b” – and keywords inside ”strong” tags is also advisable.

Sometimes, instead of title tag, it may be the contents of description Meta tags that are taken by Google to put alongside search results. So, take care to fill the description Meta tags as well with some relevant text. Filling ”alt” tags properly also aids SEO efforts.

Achieving #1 ranking in Google is also about avoiding the common SEO mistakes. That is, avoid all sorts of hidden texts, graphic headers, session identifiers, and one-pixel links in the web pages, for Google detests all of these. Also, design the pages such that no scripts are been used for site navigation. Google spiders cannot read or execute scripts.