Suppose you have a website about plastic surgery. You have invested a lot of time putting valuable information, videos, pictures, forms to enlist subscribers, free reports and the rest of good stuff. To your misfortune, you decide one day to Google your website out, so you sit in front your PC, open your browser, open up Google and type “plastic surgery” and hit the enter button. For the amount of work done which sure to be proud of you expect your website name and URL to be listed at least in the first 5 pages of the search results. To your dismay you keep looking and looking, but you don’t find even in the first 50 pages of the search results. Welcome to the latest internet age where the World Wide Web is saturated enough with millions and millions of websites that cover every topic and subject you can think of.

In the past, it was relatively easy to have your website indexed and seen in the first few pages of search engine results, but it is much more difficult now. Google in particular, the king of search engines, has been making life harder and harder for website owners and SEO specialists to get good ranking in its search results. To the point that even if you use pay per click campaigns or PPC (paying to get good rankings) and your website isn’t optimized, you still will not get good positions with cost effective bids on your ads! This is how hard it has become.

You probably heard of the short word SEO in many websites and forums, which is an abbreviation of Search Engine Optimization. In fact, I can assure you that you probably have heard of SEO many more times than the long word because everybody uses the short name. It is one of the hottest and most pursued topics in today’s saturated internet era and you should have probably guessed why by now if you have some knowledge about how search engines function. If not, don’t worry as this is why I’m writing this article. SEO is a set of optimization steps and procedures that website owners and programmers undertake to improve their ranking in organic (unsponsored) search engine results. Why is it important? Because if done, it translates to huge amounts of free traffic versus paying for it in sponsored results like pay per click campaigns. This by itself saves thousands of dollars of advertising costs which other advertisers pay gladly to attract traffic and make their ads placed in better positions in search engine results. One important point that I have to clarify is that distributing so many links pointing back to your website around the internet and getting free traffic from it doesn’t by itself mean that your website is optimized as many people might think. Your website is optimized only if you see your website address within the first 1 to 5 pages of the organic (unpaid) search engine results.

Now let’s get to the good stuff…how to optimize a website to be visible in the first few pages of search engine results. The rules that Google demands have become harder and harder and a lot has to be done for a website to get to that sweet spot in the first page of Google search results. I’m going to list the tasks that have to be done for maximum optimization of your website. All has to be done to get better results. Doing it needs time, dedication and might require probably some more knowledge about HTML and website structure. If you don’t have some background and haven’t used an HTML editor before, I recommend that you read more books or guides on the subject and practice a bit on a simple HTML editor like Front Page. Here are the tasks you have to do. Pay attention to the ranking:-

1- Your website URL: – That’s the first thing to consider. Your domain name should be the first thing you optimize before anything else. Let’s go back to the plastic surgery website example. A good name would be “” or “”. Notice that the URL directly clarifies what content is exactly in that website. In case if the words you chose were already taken by others, you can try alternative arrangement of words or come up with synonyms that serve the same meaning like “” or “”. A bad choice would be “” or “”. Notice how I used the “.com” in every example as this is what you should aim for. “.com” extensions are the preferred by search engines and more popular.