The world of internet marketing has seen a big change, thanks to the search engine giant – Google! Gone are the days when anyone could achieve great ranks on search engines by just adding relevant keywords in content and having inbound and outbound links. The scenario has changed – almost completely!

With the launch of the two esteemed updates by Google – Panda and Penguin, Google has clearly emphasized on the fact that only high quality and informative content along with white hat SEO strategies could promise you a great website ranking.

What Google wants?

Google Panda made its first appearance on February 23, 2011 – hitting many websites hard like a sledgehammer. The update targeted websites with thin content and high bounce rates. Then came the eminent Google Penguin on April 24, 2012, and since then many versions of this update have been introduced to weed out those websites which have applied techniques by going against the Google Webmaster Guidelines, with the aim to get better search ranking.

With the introduction of such updates, many web marketers were found puzzled as to what Google actually wants? For people who have still not figured the answer to this question, here is the crux of the matter – Google’s ultimate aim from these updates is to help the web users in getting qualitative, valuable & appropriate information. Needless to mention, being a search engine, Google would want its users to make the most of its service and to deliver them the information that they are in search of.

SEO – Before the Updates

Search Engine Optimization before the launch of these updates worked in a slipshod manner! Marketers emphasized on high quantities of low-quality links and resorted to tactics like keyword stuffing so as to attain higher ranks in the search results. Over optimized on-site and off-site SEO activities were all the rage at that time.

Poor quality content, keyword stuffing, overusing of keywords in anchor text, exchanging money for links, are a few of the manoeuvres that led to the launch of these updates by Google. Those webmasters, who held the notion that manipulating search rankings is that easy, were the ones who bore the brunt of Google’s algorithms.

SEO – After the Updates

Many websites were hit in the face pretty hard after Google came up with these much talked about algorithms. For those webmasters who want to play it safe, it is a must to act in accordance with Google Webmaster Guidelines. This means – No Violation, Whatsoever!

By creating top quality content and promoting it on various social media platforms, one can increase the probabilities of attracting more and more links. The bottom line is, whatever you post, make sure that it is informative, valuable and helpful for the readers. All in all, it should be worth reading! This is what Google Panda loves, and once you will use it as link bait, you will love it too!

Another step that should be taken to be in the good books of Google is to avoid over-optimized keyword anchor text. Absolutely avoid using one keyword phrase several times, and go for variations. Apart from this, ensure that there is no keyword stuffing and by any means, you should never go beyond the keyword density of more than 2% in any content or write-up.

Asking guest bloggers to post about your website will also lead to building brand recognition and increasing the website reach to diverse target audience. Also, when it comes to article submission, miss no chance to submit them only to the renowned and reliable directories. Say no to spammed websites and remove any spam content from your website as well.