Most internet users like yourself have probably come across SEO companies promising you high Google page ranks, special back links, and even claims that they’ve figured out Google’s ranking algorithm. Sadly, too many people trying to start an online business end up using these services without knowing ALL the facts. I list here the Top 6 SEO lies you must avoid if you’re going to run a successful website, and of course keep money in your pocket.

1. The promise of ranking on the first page of Google

This is perhaps the most commonly seen pitch by SEO companies. The fact of the matter is, it is not true and a first page ranking simply cannot be promised and fulfilled. First page rankings are organic results. Think about it, you’re website goes from being relatively unknown to a leader in the search engine world, all for a small fee of say $45? It’s just not realistic. The only true way to show up on the first page that fast is to run an Adword’s campaign, pay the big bucks, and show up on the list of anyone interested in your niche. But again, that is not the high steady flow of traffic you would receive organically. There is not a consistent build taking place and you eventually run out of that traffic when you stop paying.

2. Promising hundreds of directory links for a super low price

Ladies and gentlemen, link building is a very difficult task. We’ve all done it and we know it’s not getting any easier, diligent work is required of us to be successful in this area. While some companies specialize in it, and do a very good job of it, any company offering you a multitude of links for a low price is more than likely giving you poor quality vulnerable links. Great content is earned over time, not immediately.

3. Companies that do not explain their methods

Many SEO companies will brag about all the results you are going to receive, even going as far as to guarantee that it will happen. Unfortunately, these companies fail to ever tell you exactly what it is they do to help assure you it is legit. Some just beat around the bush through the entirety of their pitch to you, the customer. This is not to say customers need a detailed explanation, but some companies literally tell you nothing about their process, or why their team is qualified to deserve your business. These are the worst of the gimmicks you can come across. Gloss past the testimonials, do deeper digging beyond that company website, call a friend, email someone who’s used it and look around the forums. You’ll find that this kind of research gives you a ton of information and you’re going to be well informed as a result of it. This especially helps if you find out the company is using tactics that you can easily do yourself, in turn saving you money.

4. The guaranteed Top 10 ranking

Any company promising you this should be shut down. Unless the placement is being sponsored or placed on AdWord’s, this is simply not happening. These spots are earned with quality content and service.

5. No contact number or working email

As a general rule of thumb, no phone support or working email, no business. I personally just went through this with an online business recently, which inspired me to make this point. Say you enter your credit card information for a recurring subscription. Then you try to cancel that service and the cancellation process does not work. Immediately, those promises of “60 day money back guarantee” and “cancel anytime” go out the window. The next step you take is email the company only to find that email no longer works. And then you find no phone number. Considering I just went through this, I have to stress to you that those two essential forms of contact must be present. Now, it was not that the products were not what I wanted, but my choice to freely leave when I choose to was never available to me. This happens to too many people, even those of us who do our own good research. Many companies will have a way of email contact, yet never have any way of contacting them beyond this. This can lead to potential mail delivery issues as well as ultimately avoiding contact with customers they’ve ripped off.