Does your business have a website? Do you own or manage a blog? Do you work in a field that has anything to do with the Internet?

If you answered yes to any of these questions then there are some very important things you need to know about search engine optimization (SEO) and SEO terminology. The best place to start is to gain a basic understanding of some of the key terminology, below is a short list of some of the most important terms used in the field of SEO.


These are sometimes called inlinks or just links. Essentially they are hyperlinks on other websites directing traffic back to your own website. Backlinks are essential for SEO because they have a direct impact on the page ranking of a particular web page, and connection influencing its ranking on search engines like Google.


This is another critical element to understand when learning SEO terminology. A linkbait is a slice of web content that a website or blog has published with the intention of attracting as many backlinks as possible. Typically this will be in the form of a written post or article but it may also come in the form of a video or image. A great example of a linkbait is a list article offering a “Top 10” or “Best of” as they are incredibly popular on social bookmarking sites and article directories.

Anchor Text

This is the text used in a backlink on a website that that you click on to transfer to another page. If your anchor text is ‘keyword rich’ it will help with SEO because search engines such as Google will associate the keywords used with the content of your site when crawling over the pages. If you have a blog about motor vehicles, for example, it would improve your search engine ranking if some of your backlinks had terms like “sports cars” in the anchor text.

Title Tag

When talking about SEO terminology, the title tag is often referred to but rarely understood. The title tag is quite literally the name (or title) of your website page. This could possibly be the single most important factor associated with Google’s search engine algorithm. For best practice your title tag should be unique and include the main keywords of your page. You will find the title tag of any given web page at the top of the browser window while navigating websites.

Meta Tags

Similar to the title tag, meta tags are used to provide search engines with more information about the content on your web pages. The meta tags are located inside the ‘Head’ section of the HTML code and as a result are not visible when pages are loaded on your web browsers.

Search Algorithm

Google uses a ‘search algorithm’, a mathematical property, to find relevant web pages for any given specific search parameter. According to Google their search algorithm factors in more than 200 elements, including the title tag, meta tags, page-rank value and the actual age of a domain. The formulas behind Google’s algorithm are a closely guarded secret.