For so many small businesses today, it’s becoming increasingly difficult to find a way of continuing to grow your business when you are up against the monster cash flows of your big brand competitors.

One thing you must understand as a small business owner, is that when you see or hear the adverts on the TV and or the radio from those big brand competitors seldom does it lead to the consumer walking directly into their store. In the rapidly evolving psychology of our consumers, they will most likely seek guidance and confirmation from Google (which loves SEO) and other search engine facilities to research their options further.

Well in this article we hope to enlighten you about SEO (search engine optimisation) which is the golden ticket to growing your small business and using the powerful budgets of your competitors to your advantage. Endless possibilities arise when you introduce a cost effective, intelligent SEO or search engine optimisation campaign for your small business.

The Big Brand Ads mean Opportunity in the Search Engines using SEO

Let’s use well known Electrical Appliance Giant Rick Hart as an example. After some very basic keyword and SEO research I have figured out that every month in Australia over 27,000 people search in Google for “Rick Hart”. And if you combine that with the other few handfuls of SEO search terms which surround his brand name you may even get to just over 30,000 searches per/month.

So obviously, what’s happening here?

Yes you got it, people are seeing those TV ads, listening to those radio commercials and deciding to head to Google and search for his brand name and website, and this is where SEO is important! These traditional forms of advertising are costing him thousands upon thousands, which is much more than what your small business can afford right?

So right about now you are wondering how can your business capitalise on this with SEO?

Well it’s really simple, and it’s called SEO. All you need to do if you are a competing business is to create a complimentary page on your website which talks about Rick Hart and his great successes as a local electrical appliance expert and SEO optimise it in the search engines. With some careful planning and guidance from an SEO or search engine optimisation expert, before you know it you will be sitting right below his website at #2 on the first page of Google or you might even jump above him.

This means that every time those 30+ thousand people search for “Rick Hart” in Google, your websites clever SEO will make you the beneficiary of a large portion of those visitors searching for Rick Hart. By the way, I did some SEO research and figured out that the very page which sits right below the Rick Hart website at #2 in Google does not have a single back link pointing towards that page and this means that they are there by default and not through intelligent SEO optimisation.