There is a lot of white noise out there about SEO tactics. Sometimes it’s hard to keep up with and we fall behind using out dated methods to optimize our websites. Here are the top 10 SEO lies so that you don’t make that same mistake.

Lie 1: You should submit your URLs to search engines.
A long time ago in a search engine far far away this was true, but it’s been at least 5 or 6 years since that’s been necessary. It’s not a bad idea to do, don’t expect much out it.

Lie 2: You need a Google Sitemap.
If when you designed your website you programmed it properly, meaning that it’s crawler-friendly, you certainly don’t need a Google Sitemap. That being said its not a bad idea. Also you have will access to Google’s webmaster tools which can be a great help in analyzing your website.

Lie 3: Updating your website on a regular basis equals high rankings.
I’m pretty tired of this one. Now I agree that it can help in the long run and it is definitely better for your users. The truth of the matter is that there are plenty of stale websites with awesome rankings. All of that being said, it can increase your craw rate.

Lie 4: PPC helps rankings.
Yet another one that makes me laugh. While traffic does affect your rankings, PPC is not a part of that Ranking. In fact your quality score and your Google page rank have nothing to do with each other. Let’s keep in mind that there are a lot very successful PPC campaigns for websites that on page 50+ of Google. There is simply to substitute for good Content based SEO.

Lie 5: I will be banned forever if I ignore Google’s guidelines.
Wow, really? OK so here is the deal. Google simply wants you to be honest. Don’t do anything to make them mad. That being said you might want to actually read the Google guidelines.

Lie 6: Paid Links equals poor rankings and a banned website.
OK so this one actually has some basis in reality, as Google (Matt Cutts) likes to warn people about this. I think he likes it. They rightly don’t want to count paid links as votes for a page if they can figure out that they are paid, but they often can’t. Even if they do figure it out, they simply won’t count them. It would make no sense to ban a website because of advertising. Oh and one other thing. Be careful which sites you’re buying links on.

Lie 7: Header tags must be used for high rankings.
There’s very little (if any) evidence to support that keywords in Header tags actually affect rankings, people still think this is true. I have run some tests and have yet to see any measurable change in rankings. However, I still maintain that in order to build a site right and have optimized content it’s a good idea on use them.

Lie 8: Meta keyword should be words that are found in my content.
I like this one because I still catch myself saying it from time to time. In actually they are designed to be used in the total opposite manner. You should actually be using keywords that don’t show up in your content. Of course none of this really matters because the meta keyword tags are ignored by Google and only used by Yahoo for commonly misspelled words and that aren’t used very often word.