The old saying “Build it, and they will come” does not apply to websites. You may have made the most wonderful website, but without proper marketing or SEO, nobody will come. Perhaps you have some idea of what SEO is and you know it will make you appear in search engine result. But how does it do that?

If you are starting out and you want to make a free website, the best platform would be WordPress. There is that you need to pay for and there is that is free. The makers of WordPress suggest that you start with their free blog platform. Then, when you master the basics in posting articles, HTML, CSS and using meta tags and key words you can move on to the paid service. It takes a lot of invested time to learn to use WordPress, so go slow.

Aside from being free, the really great thing about WordPress is that Google loves it. The content of your WordPress website is crawled by Google. The free version of WordPress allows only limited tweaking of your website. You can only use template themes. When you go premium, you can upload your own theme designs and have a website name that does not have “” in the address. But that is still a long way off if you are still learning. Once you have managed to make the general form of your website with WordPress, learn to use SEO techniques.

It is never too early to practice SEO techniques. In fact, it is great that you use SEO techniques in the very beginning of your website creation. Websites that have been around before SEO have had to rewrite years of backlogged pages to update their content for search engine optimization. Starting a website with SEO technique already in practice will save you a lot of time editing and re-editing your web pages. You will also develop the habit of using keywords and meta tags every time you make a new post. This way the work will not accumulate. If you had to do it all at once, it can be a very tedious task.

Here are tips for SEO techniques for WordPress.

1. Key word research. Key words are words or phrases that internet users type into search engines like Google. Do some research using the Google key word research tool. It is free. Find the key words that will best describe the content of your website.

2. Open up your WordPress blog to Google. WordPress is a blog platform, but it is complex enough to look like a website and can function as a website and not just a blog. But since it is still a blog platform, Google needs permission to crawl though your website content. Go to Dashboard > Settings > Permalinks. Once you are there you can customize your WordPress to be searchable by Google.

3. Keep writing. Keep content fresh. This is how you make your website relevant for people to return to. Search engines are also more likely to find websites with more activity rather than those that are idle.